Page 1 A/B Split Test

A · Control

Short form

stowelegacyestate.com/stowe-auction---main-production-page

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Actual lead rate

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Actual leads

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Page views

VS

B · Variation

Long form

stowelegacyestate.com/home-184946 · Funnel Leads form

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Actual lead rate

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Actual leads

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Page views

Conversion over time

Short form Long form

Control — form submissions

#	Time (EDT)	Name	Email	Form

Variation — form submissions

#	Time (EDT)	Name	Email	URL